Generally, user experience and user interface go hand in hand. More buyers today are looking for new experiences when they go online to see and purchase products. You’ll want to make sure it’s easy for your consumer to reach a purchasing page. is now shorter than ever, so you have less time to grab your potential consumer’s attention. A recent report by Deloitte indicates that the leading ten luxury profitable brands sold more than the next 90 combined. 2020’s unexpected events certainly change the marketing landscape, along with a whole host of other things. praveen.krishna@sifycorp.com, Nikhila Kesavan Which marketing strategies in 2020 should you place your bets on? Sify, www.sify.com, Sify Technologies and www.sifytechnologies.com are registered trademarks of Sify Technologies Limited. Sites like Instagram or YouTube harbor almost exclusively video or photo content, which is much more engaging than a text ad. 2020’s buyers need to be able to reach your product or service with ease in order to consider purchasing it. A report by ThredUp in 2020 reveals that 50% of individuals are decluttering their closets more than pre-Covid era as they are spending more hours at home. Virtual And Augmented Reality In recent years, both augmented reality (AR) and virtual reality … Many customers who traditionally purchased through physical luxury mansions have switched to online websites for the first time during the pandemic. While our own growth has been propelled by our cloud@core products and service model, our greatest pride has been the ability to help our customers grow and succeed in the digital age. For years, marketers have agreed that video is indeed dominating, and it is now confirmed. By investing in your brand’s presentation, SEO optimization, visibility and social media, you’re bound to see some noticeable results in no time at all. Read on for insights that can help you act in tune with the changing times. In fact, using videos in your email marketing can increase your click-through rates by a whopping 300%, making videos one of the foremost advertising trends in 2020. How Can FinTech Alleviate Data and Privacy Risks? It is a subset of automated bid strategies that leverage the Machine Learning technique to optimize for conversions or conversion value in every auction. Chennai, 14 December 2020 — Sify Technologies Limited (NASDAQ: SIFY), India’s leading Digital ICT solutions provider with global service capabilities spanning Data Center, Cloud, Networks, Security and Digital services announced today that it has entered the iconic Fortune India 500 list. With Smart Bidding, marketers get four key benefits that assist them in saving time and improving performance. There will be new content marketing trends to look out for, while some trends from this year will continue to rule the market. Just like efficiency, presentation continues to be one of the most important marketing trends 2020 can offer despite being a well-known concept. Luxury brands must lean on and transform themselves from a brand-centric, controlled and confidential model to a more transparent, engaging and customer-centric organization, adopting digitization during the pandemic. A good UX design helps users when they interact with businesses. This is an evolving technology that we’ll see more of in 2020 and leading up to it. Shoppable content is a type of content that offers consumers a direct opportunity to purchase a product within a few clicks. Sify undertakes no duty to update any forward-looking statements. More than 10000 businesses across multiple verticals have taken advantage of our unassailable combination of Data Centers, Enterprise class Multi-Cloud Platform, Networks and Security services and conduct their business seamlessly from more than 1600 cities in India. by Digital Uncut, Mayple, The Good Marketer. We hope you love the products we recommend! A Fortune India 500 company, Sify Technologies is India’s most comprehensive ICT service & solution provider. The fear of coronavirus still looms large around the world. Focusing on social media exposure continues to be one of the most productive marketing trends 2020 can give. Asha Keddy of Intel says: Additionally, chatbots rely on complicated algorithms; they are faster at looking for information and recognizing users’ details, consumers’ patterns. It was a one-day event with loads of substantive knowledge, inspirational ideas and valuable insights about today’s marketing. Trend 1. 7. As per Forbes Insights, 40% of marketing executives report that personalization has a direct impact on maximizing sales, basket size and profits in direct-to-consumer channels like e-commerce, while another 37% point to increased sales and customer lifetime value through product or content recommendations. If your brand is within the first few search query results, it’s likely that you’ll get little to no organic traffic to your site. Marketing trends can explode in a matter of hours, making it critical to predict the eventuality before it happens. Recently, search engine Google announced its Google Ads updates that will likely lead to automation where smart bidding will become an easier thing. Getting to know about the target audience enables UX designers to create experiences that relate to the preferences and emotions of users. This year, we’ll see a rise in the use of smart home systems like Amazon Alexa and Facebook Portal. Interactive content is a different and new as well as an engaging marketing strategy. It again proves that users have been accustomed to quicker and facile communication. Nowadays, social commerce allows users to buy their favourite goods and services without exiting applications to reduce cart abandonment. This would further the sentiment that shows marketing will be more attuned towards engaging with customers when they want, how they want and in their own terms. Both UX and UI designers are familiar with the visual styles of a product or site. Augmented reality ads. The more data they glean, the better they learn and understand their customers. +1-646-284-9474 By 2020, shoppable posts are expected to be the norm. Digital Uncut emphasized companies will invest more in paid ads and we will see more ads appear across digital platforms. Has led millions of people to develop new ways of working, learning shopping! 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